Traveling Through Time and Space Since 1989

Hi, I’m Greg Farrenkopf – aspiring entrepreneur, casual psychologist, and all-around business nerd.

Obsessed with all things human, I put together this site to share my thoughts and influences in marketing, economics, psychology, product development, and anything else that has to do with the way we make decisions and behave.

“Art is the beautiful way of doing things. Science is the effective way of doing things. Business is the economic way of doing things.” – Elbert Hubbard

Check out the blog to read my thoughts on recent books I’ve read and observations made. It’s still a work in progress so bare with me!